2011 Ram 1500 Laramie Longhorn Edition Luxury Truck: Photo Gallery

2011 Ram 1500 Laramie Longhorn Edition Luxury Truck: Photo Gallery

Here's our exclusive hi-res photo gallery of the new 2011 Ram 1500 Laramie Longhorn half-ton pickup, the most luxurious truck in Ram history. The high-end rig debuted at the 2010 State Fair of Texas.

It features plenty of attention to detail in the interior, including high-end leather with custom inlaid Southwest-style patterns, and a special two-tone paint job on the outside.


Looking pretty good RAM!

This truck provides me with one more reason why I would not buy a Chev 1/2 ton.

The Laramie Longhorn? Why not just longhorn? This trim is just gaudy. It will fail for the same reason the Ford platinum trim went away, it is just over-the-top. Unless the target buyer is john travolta's 'uban cowboy'. The cattlemen I know would be embarrassed to drive this thing.

Beautiful truck, but too rich for my taste.

Very nice truck Ram! If you put on some Longhorn specific wheels I think it would really come together. I would consider this truck in the future.

@ ty, when did Ford Platinum go away? It's still available and didn't go away.

I see Platinum trim level F150's all over the place. My brother-in-law has one. Instead of getting a Lariat and ticking all the option boxes, you get a Platinum that comes with everything already.
Dodge is wise to tap into that market. It is a big profit market.
GM has completely missed the boat in that area. Instead of coming out with a high end trim level (Denali is a weak attempt), they hire Howie Long to slag the competition.

You call this a custom paint job?

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