Though Ram CEO Fred Diaz showed off the all-new high-end Laramie Longhorn luxury trim for 2011 on a half-ton Ram 1500 pickup, the truck brand also unveiled a one-ton version not included in press photos.
The Ram 3500 Heavy Duty Laramie Longhorn shares many of the interior and exterior upgrades that its light-duty little brother showed.
On the outside, the Laramie Longhorn features chrome metal badges with painted accents on the tailgate plus belt-buckle-like emblems on the doors. All models come with a two-tone paint job that includes “White Gold” over the fenders and on the rocker panels and a choice of Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. New forged aluminum wheels (not plastic caps!) have center caps with special Laramie Longhorn logos.
The truck pictured here is unique. Its Saddle Brown/While Gold paint combination won’t be available in production, Ram execs said.
Inside, the Laramie Longhorn has more leather than a Texas cattle ranch. Rich leather seats have laser-etched bolsters (bark brown only) influenced by the patterns found on classic cowboy boots.
Gauges in the instrument cluster have a jewelry-like appearance with six liquid-chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn edition badge set inside the left-hand ring.
The center stack and door center pieces are trimmed in burled walnut wood graining stained in one of two complementary shades, matched to either the russet or bark brown interior theme.
All-weather mats have removable Berber inserts that feature a removable belt buckle.
Diaz said that the Laramie Longhorn will be available in the first quarter of next year, and you can order one starting next month. More photos below.